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The web site tcje.strikingly.com states the following, "The Contemporary Jewelry Exchange 2016." We noticed that the webpage said " The Contemporary Jewelry Exchange is an art project where jewellery artists from all over the world, are paired and asked to create a unique contemporary piece of jewelry for each other." It also said " You can see last years exchange here. Il Contemporary Jewelry Exchange è un progetto artistico a cui partecipano orafi e designer di gioielli di tutto il mondo. Schimbul de bijuterie contemporana este un proiect in care artist." The header had the contemporary jewellery exchange 2015 as the highest ranking optimized keyword. This keyword is followed by call out, jewellery, and jewelry which isn't as urgent as the contemporary jewellery exchange 2015. The other words tcje.strikingly.com used was the contemporary jewelry exchange. art is included but could not be viewed by web engines.