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The web site lifeplaythegame.strikingly.com states the following, "Your Life is a game." We noticed that the webpage said " Its time to play it! Now available on the iPhone." It also said " Download it now and become a Life. app tester! Send us your feedback. Issues, suggestions, comments to make this app even more fun and easy to use! If you dont have an iPhone, you can try it on the web. Make your life a game. Share with your social networks. Take me to the App Store! Join our Life. community and turn your life into an incredible adventure." The header had life as the highest ranking optimized keyword. This keyword is followed by app, game, and social which isn't as urgent as life. The other words lifeplaythegame.strikingly.com used was network. about is included but could not be viewed by web engines.