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The web site businessinnovationhackathon.strikingly.com states the following, "Redefine existing business models! The Business Innovation Hackathon is an efficient and temporary structured event to radically develop new or change existing business models in interdisciplinary teams! An introduction into new tools and a pleasant atmosphere for discussion complete the event." We noticed that the webpage said " The applied business model Canvas is amongst others successfully adopted by." It also said " Premiere in Stuttgart, Germany. On the one hand enterprises can benefit playfully from the incentives of cr." The header had Business Innovation Hackathon as the highest ranking optimized keyword. This keyword is followed by Business Model Canvas, Innovation, and Business Model Generation which isn't as urgent as Business Innovation Hackathon. The other words businessinnovationhackathon.strikingly.com used was Hackathon.