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The web site brokencultureabout.strikingly.com states the following, "而对想学习上海话的朋友们来说上海话的掌握能力主要在 听 和 说 上 例如 安 好 五 爱 欧 这些字在上海话的读音就与其在普通话的读音中有非常大的区别 另外上海话的日常对话也与普通话的词汇有较大差异比如普通话里的 今天 在上海话就是 今朝 普通话里的 这 那 在上海话里是 搿 迭 同时也策划制作和沪语相关的文化产品 包括但不限于活动策划歌曲创作沪语配音话剧配音剧本改编 普英改沪 话剧剧本改编 普英改沪 电视剧剧本改编 普英改沪 电影剧本改编 普英改沪 及综艺节目的沪语环节设计." We noticed that the webpage said " Powered by Strikingly - Mobile-friendly website in minutes." It also said " Create your own website with Strikingly." The header had 怀脱文化 as the highest ranking optimized keyword. This keyword is followed by 怀脱, 上海话教学, and 文化推广 which isn't as urgent as 怀脱文化. The other words brokencultureabout.strikingly.com used was 上海话. 上海 is included but could not be viewed by web engines.