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The web site bethero.strikingly.com states the following, "Watching the World Cup is more fun with friends." We noticed that the webpage said " Can you predict match results, outsmart your friends and win your group? Have you got what it takes to be a BetHero? Download from the Apple App Store here." It also said " The chimps behind BetHero Alex. YOU CAN DOWNLOAD OUR PRESS PACK HERE! If youve got any feedback or want to in touch, please let us know below. Thanks for your message! Did you know our BetHero mascot is a Lion Tamarin." The header had Football as the highest ranking optimized keyword. This keyword is followed by Soccer, World Cup, and app which isn't as urgent as Football. The other words bethero.strikingly.com used was betting. social is included but could not be viewed by web engines.