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The web site barbook.strikingly.com states the following, "Your personal sommelier texts you the best drinks from the best local brands." We noticed that the webpage said " Thanks for requesting an invite." It also said " 1 We learn your tastes. Craft beers, wines, cocktails and spirits or all of the above! 2 We match you with a sommelier, brewmaster or bartender. Once a week, your advisor finds the best drinks that fit your tastes. Most are not available in your local liquor store. Well bring them right to your door." The header had small as the highest ranking optimized keyword. This keyword is followed by batch, craft, and distilling which isn't as urgent as small. The other words barbook.strikingly.com used was spirits. wine is included but could not be viewed by web engines.